Our Story

Nicole - Founder WELL Aging Naturals. Photo by Resolute Pixel
Image credit: Resolute Pixel Photography

WELLcome to the WELL Aging Revolution! ✊

  • Are you a woman entering into the new chapter called "mid-life"?
  • Are you a woman well into her mid-life?
  • Are you frustrated by the double "ageism" standards telling you that older men are sexy yet women are not?
  • Are you done with being told by our youth-centric society that you must do everything in your power to stop signs of aging?
  • Are you a human being who believes that beauty is not defined by age?
  • Are you looking for simple, natural and sustainable products to enhance your beauty and enrich your life?

If you answered YES to any of the above questions, well my friend, you are in good company - and we're so happy to have you with us! 🤗

Ok, But What the Heck do You Mean by "WELL Aging"?

Before we dive in, please allow me to first introduce myself... hi 👋 I'm Nicole, Founder of WELL Aging Naturals.

I created this company for two purposes:

  1. To provide products that enhance your natural beauty. Products that are safe - and kind - for the environment (including packaging), humans and animals.
  2. To flip-the script on what it means for a woman to age.

To me, aging WELL means to grow into the best, most radiant and confident version of yourself. It means you don't need to use a ton of makeup and products and chemicals to hide your age. It means to live in tune with nature and listen to what your body needs.

And it means F*#k what society says! We are beautiful, we are strong and we are no longer going to accept being told to "anti-age".

Instead we are going to LOVE ourselves, our changing bodies, our wrinkles, our greys - no matter what anyone says - and we're going to look DAMN SEXY while we're at it!

Age happens. Let's rock it! 🤘

Sounds Great - I'm In! But Who the Heck are You Anyway?

Ok, if you really want to know more... This company is my love-child and was "birthed" out of a strong desire to be part of the solution. My goal is to change the way society sees mature women, and to provide products to enhance your natural beauty, and work with - not against - Mother Nature.

I'm an avid outdoor enthusiast and ocean-loving fanatic. As a professional scuba diver and certifiable "beach-bum", I know the importance of protecting oneself from harmful UV rays. But when I found out how toxic traditional chemical sunscreens are for our bodies and devastating for coral reefs, I went looking for a solution.

When I couldn't find any natural sunscreens that were up to my standards, that's when I knew I wanted to do something that would combine my love for the oceans with my obsession with aging.

For as long as I can remember I've been fascinated by the aging process. As a child, I remember watching my Mom getting ready and wondering what it felt like for her to get older - and what it would feel like for me.

As I got older, I became obsessed with maintaining my youthful appearance. I'd spend hours in front of the mirror applying all sorts of lotions, potions, serums and oils; using all manner of "anti-aging" instruments - and yes, I even had a little bit of Botox done a few times.

By the time I hit my 40's, I was exhausted (not to mention broke!) from all these vain attempts to look younger than I was. I began resenting all the marketing telling me hide my wrinkles and greys and plump-up everything in my face. I was also concerned about what sort of chemicals I was using in the pursuit of "youth" and "beauty".

And it was clear that other women were feeling just as frustrated and affected as I was.

I'm not sure if something inside "snapped" or "clicked", but one day my eyes finally opened to the realization that older women are just as beautiful as younger ones.

I don't want to say any age is more beautiful than any other, but being older is, not only a blessing, it's sexy and amazing! I feel more confident and radiant than I ever did in my 20's or 30's, accompanied by a profound sense of relief and comfort just being in my own skin. And I hear this from so many women in their 40's+!

So why (WHY!??) is society telling us we're not desirable anymore?

This is why I've made it my mission to do away with all ageism language in the beauty industry - and it starts right here. It starts with you and me - with all of us.

So thank-you, from the bottom of my heart and the hearts of our small team of friends and family who help make this happen. We are truly so very happy to have you with us and appreciate your support and your business. 🙏 💖

XO ~ Nicole