At WELL, we are intensely committed to only using the best, all-natural ingredients in all our products. As a team of nature, travel and animal lovers, we are acutely aware of the damage some chemicals found in many beauty products can cause to the environment and ourselves.
Equally important to us, is that these ingredients must perform well. With so many effective, high-quality options available, we don't see any reason why anyone should have to sacrifice their natural beauty for their values. We believe you can enjoy luxurious beauty products and do good by the planet and animals too!
Each product will have its own unique blend of complementary ingredients - which will be listed in the product page description. But it's not always clear why a particular ingredient is used, or what it does. Which is why we've compiled a list of the most common ones here:
Natural Ingredients List:
Non-Nano Zinc Oxide
A natural sun blocking ingredient, zinc oxide is one of the safest and most effective approved active ingredient available for sunscreens.
This mineral offers broad-spectrum (UVA and UVB) protection by sitting on top of the skin, scattering and deflecting UV rays (technically this makes zinc oxide a sunblock, but most people nowadays refer to it as sunscreen - which is why we use these terms interchangeably).
At 3.5 microns, non-nano Zinc Oxide is safe for the environment and for you!
Derived from coconut oil and glycerine, this is an excellent emollient and skin-replenishing ingredient. Being able to quickly penetrate the surface, it's very soft and soothing for the skin, while protecting it from moisture loss. It also helps enhance the delivery of vitamins, and other active ingredients in the formula, so that they become evenly spread out and fully absorbed to nourish the epidermis.
Persea Gratissima (Avocado Oil)
Rich in lipids and Vitamin A, E and D. Excellent trans-epidermal penetration to nourish, smooth and moisture the skin.
Cera Alba (Beeswax)
Because of the high presence of Vitamin A, Cera Alba is an excellent natural ingredient for skin cell development. Allows skin to retain its natural moisture and protects against the environment. Provides a layer of protection against environmental irritants, such as water, wind and sun, while allowing the skin to breathe. It also offers anti-inflammatory, antibacterial and anti-viral benefits.
Cocos Nucifera (Coconut) Oil
Rich in fatty acids, vitamins and antioxidants to nourish, moisturize, condition and soothe the skin.
Soy glycerides are derived from soy oil and ferulic acid. This ingredient is a natural antioxidant and can help to filter out UVA and UVB sunlight.
Butyrospermum Parkii (Shea) Butter Unsaponifiables
Natural complex fat extracted from the nuts of the Shea tree. Skin softening, soothing and adds moisturization to the skin. Rich in free-radical fighting Vitamins A and E. It also has natural occurring sun protection properties (aka SPF).
Butyrospermum Parkii (Shea) Butter Extract
Shea butter extract is rich with Vitamins A and E - both great antioxidants - which can fight cell damage and
reduce skin swelling. Used to help soften or smooth dry skin, which may help treat conditions such as eczema. Also works like an emollient.
A form of Vitamin E, this is a a powerful antioxidant that helps to fight free radical damage and promote skin healing. Popular in skincare products for its moisturizing capabilities and for how it can strengthen skin's protective barrier to prevent further moisture loss.
Potent antioxidant known for soothing and anti-irritant properties. Restores suppleness. Protects the skin against daily environmental stress.
Sesamum Indicum (Sesame) Seed Oil
Rich in fatty acids to moisturize, soften and smooth skin.
Phyllanthus Emblica Fruit (Gooseberry) Extract
Acting as a broad-spectrum cascading antioxidant for use in skin rejuvenating, sunscreen products, it protects skin from environmental stressors and free radicals.
Copernicia Cerifera (Carnauba) Cera
A biodegradable, natural product with hypoallergenic and emollient properties, it soothes, moisturizes and acts as an emulsifying agent, preventing the other ingredients from separating.
Tetrahydrodiferuloylmethane, Tetrahydrodemethoxydiferuloylmethane, Tetrahydrobisdemethoxydiferuloylmethane (Turmeric-Curcumin)
A derivative of turmeric, these ingredients work together as an antioxidant and to help relieve any irritation. An effective skin whitening agent, it evens skin tone and reduces dark spots.
Tetrahexyldecyl Ascorbate (Vitamin C)
A stable, oil-soluble form of Vitamin C used for its ability to increase collagen levels, reduce melanin production, brighten skin, and repair the effects of UV exposure and other environmental damage.
The potassium salt of coconut fatty acid made from 100% whole coconut oil. Works as an emulsifying agent.
And of course this list of natural ingredients wouldn't be complete if we didn't mention that ALL of our product are - and ALWAYS will be - 100% cruelty-free!